Keyword: net revenue

Bundling (transcript) (3/27/2007)

By selling goods in bundles with a lower bundle price than the sum of the prices sold separately, mixed bundling could increase total net revenue when demands are mostly negatively correlated and price discrimination is impossible.

Keywords: fake bundling, marginal cost, mixed bundling, negatively correlated demands, net revenue, positively correlated demands, pure bundling, separate pricing